TRENDSETTERS WANTED

This Master’s Programme is the meeting point between creativity, strategy, and artificial intelligence — a pathway designed for those who do not just want to understand the future, but to build it. Here, you will learn to think like a creative and act like a strategist: from visual language design to digital marketing dynamics, to the advanced use of generative AI for creation, planning, and automation. You will work with Firefly, NanoBanana, Gemini, Claude, Notebook LM, and GPT; build intelligent workflows with N8N and Zapier; design experiences using Figma and DMS; and master Meta, Google Ads, and Analytics like a true digital architect. Each module is an experiential laboratory where theory and practice merge into a single goal: shaping you into a professional capable of connecting vision, technical expertise, and impact. With guaranteed internship opportunities, project work, and a faculty of industry professionals, the Master’s programme will enable you to transform ideas into strategies — and strategies into real results. Don’t chase trends. Create them.

Upon completion of the Master’s programme, you will acquire the skills to become a hybrid and strategic professional, capable of combining creativity, vision, and technology to lead communication in the digital age.

You will be able to:

• Design integrated marketing strategies across social media and digital platforms
• Use generative artificial intelligence to ideate, automate, and optimize creative and communication processes
• Manage brand identity and visual design using professional tools and data-driven workflows
• Plan and monitor campaigns on Meta, Google Ads, and Analytics, translating data into strategic insights
• Collaborate with multidisciplinary teams, connecting design, technology, and storytelling

You will be prepared to work as a Digital Marketer & Visual Strategist — a key professional profile capable of integrating aesthetics, technology, and strategic thinking to shape the future of communication.

Our Placement Department will arrange a training internship with one of our partner companies.
The internship period represents an effective tool for facilitating entry into the job market — an opportunity to learn, gain professional visibility, and demonstrate your skills through real workplace experience. For students already employed, the internship may be validated through project work developed within their professional activity, recognized as a training experience consistent with the programme of study.

The programme prepares professionals capable of integrating hybrid strategies, creativity, and AI expertise — emerging profiles increasingly in demand, such as Creative Director or AI Content Creator.

The Master’s programme opens the door to numerous career opportunities in digital marketing and visual communication. Participants may take on creative and strategic roles such as Visual Designer, UX/UI Designer, or Prompt Engineer for Marketing, as well as more analytical and specialized positions such as Digital Analyst or Performance Marketing Manager.

The skills acquired can be applied in communication agencies, start-ups, innovative companies, and marketing departments of large organizations, while also providing a solid foundation for a freelance career in the digital sector.